Guest Post by: Long-time iCopywriter Blogger, Jessica Towne
Search Engine Optimization (SEO), can be a powerful tool when it comes to getting attention on the web. This is because Google, Yahoo and other search tools use your keywords to determine where in the list of search results your particular site will land.
Using the right keywords for your site is the most imperative when it comes to online business marketing. This is because the more relevant phrases you plug in, the better the chance that search engines, and thus, consumers will find you.
Knowing which magic words to use – and how often, in combination with rich, pertinent content – is the key to creating effective copy. This is a balance I’m always striving to achieve for iCopywriter clients.
Understanding “Black Hat” and “White Hat” SEO practices is also helpful. If you’ve never heard of these terms, here’s a little primer to get you in the know.
Black Hat SEO
- Black Hat SEO is basically trying to fool search engines into ranking your site high on results page by using practices that searching sites frown upon.
- Typically this involves irrelevant content that doesn’t really help information seekers. It can be found in the form of one or two keywords being used excessively, or posting lots of links meant to redirect users.
- It can also take the form of repetitive tags, or “hidden” text (characters the same color as the background, which make them fade from view).
Why should you care? It’s possible to be banned from certain search bars as a result of using Black Hat practices.
White Hat SEO
- White Hat tactics direct attention to your site in an ethical, organic way. They involve taking the time to research and write content applicable to one theme and using related keywords to naturally direct readers/consumers to that content.
- You can use synonyms to make multiple tags, headlines and titles that are associated with your topic, and include links to other useful information on the same idea.
- This is an ongoing process, because it involves coming up with fresh news/stories all the time and properly using HTML code to link all of your work together.
Why should you care? With practice, time and a willingness to learn, White Hat SEO tactics can really work. Keeping this information in the back of your mind when you set out to create a winning webpage is key to making something that search engines – and customers – will trust and flock to.
For more information, check out this helpful (and user-friendly) site:
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