Monday Must-Reads

Happy Presidents’ Day, iCopyInsiders.

I guess the foremost question on my mind is what Sasha and Malia Obama got their dad for his special day. In this case, a quick Web search wasn’t much help in digging up a good answer. Let me know if you find anything; I feel like somebody at least got him a tie.

However, I did find this interesting slideshow of Presidential gifts by The New Yorker.

The second thing on my mind this very Presidential Monday is the importance of social media and search rankings, which is how we’re starting off this week’s edition of Monday Must-Reads.

  1. AdAge charts how Facebook Graph Search will make it easier to measure ROI on social media, with some tips for optimization. No cheats here. As the Web gets smarter, every search engine will attempt to measure and reward genuine engagement with business-created content.
  2. VentureBeat breaks down ComScore’s Digital Future report. Among the key takeaways: Google still dominates search, but Bing is making slow but sure progress. LinkedIn and Twitter are neck and neck for unique visitors.
  3. TechCrunch picks this up from the ComScore report: 3 in 10 paid advertisements are never seen by customers. Considering that 5.3 trillion ads were shown in 2012, that’s a lot of ads that never saw the whites of a customer’s eyes. Don’t neglect your organic search marketing, folks! Connect with the people who are actually trying to find you.
  4. I have a few blogs I try to keep regularly updated – not to mention my workload as a freelancer – so trust me, I get that keeping content updated is a daily struggle. MarketingProfs has some helpful tips on how to build content marketing into a business routine. Routine, I would say, is the keyword.
  5. Also on the content side, Reputation Capital presents an interesting roundup of startup founders talking about the value of blogging. They ask a good question: Is it right for every business.
  6. Props to CNET for finding this: Harlem Shake Roulette. You’re welcome.

 

Monday Must-Reads…

By: iCopywriter Blogger Alex Dalenberg

OK, it might not be as invigorating as a strong cup of coffee, but why not start your week with a potent brew of SEO and copywriting knowledge? If you’re interested in staying found on the Web – and what business isn’t? – then you know at some level you’ve got to keep up with this stuff.

Luckily, we’re huge geeks here at the iCopyInsider, so we’ve done the hard part for you. Welcome to our new feature: Monday Must Reads. Every Monday, we’ll bring you some of the best articles from around the Web related to SEO, SEO copywriting and pretty much anything else we think you might useful or interesting.

 

Here are five reads that we think are worth your time this week. Enjoy!

1. Is a picture worth a 1,000 clicks? How to boost SEO with infographics via Practical eCommerce.

2. VentureBeat asks an important question: Are you getting a good deal on SEO?

3. We wrote about the growing importance of Google+ last week, but here it is again. AdWeek talks about how Google+ is following Facebook’s trajectory.

4. Here’s a new tool recommended by PCWorld that you can use to see if your Twitter followers are actual humans.

5. And finally, here is a good read in The Guardian about the dying art of creative copywriting.