Monday Must-Reads: Super Bowl Hangover Edition

How are we feeling today, iCopyInsiders? Super Bowl Sunday may be an unofficial national holiday, but it’s no three-day weekend. Not that we don’t treat it like one. So let’s get Monday started with some postgame brain food.

First, let’s deal with that headache.

  • If you’re looking for ways to motivate your hungover employees, Inc.com has put together the ultimate guide. For good reason, too; Jacksonville Business Journal reports that up to $850 million will be lost in worker productivity today.
  • The International Business Times has a roundup of hangover cures.
  • If you’re feeling extra motivated, you can petition the White House to just go ahead and give us all the day off.

Feeling better? Now, onto the business end of things. We’ll start with more football, because, hey, the Super Bowl is also the championship of marketing.

  1. USA Today breaks down how the big game played out on the Web and social media. Not surprisingly, Beyoncé and the Superdome blackout ate up most of the social bandwidth.
  2. Major events like the Super Bowl rarely go off script – except, of course, for the game itself – but when the power went out in half the Superdome, socially savvy marketers were quick to shine the light on their own brands. Oreo takes the prize here, with a blackout-themed advertisement that quickly went viral. Well played, Oreo.
  3. In non-Beyoncé, non-cookie related news, here is an article from Ad Age about how Facebook plans to take on Google’s dominance in the search market with its social graph. I’m not sold on social graph, but marketers should keep an eye on this.
  4. Search Engine Journal advises businesses on how to improve a website’s bounce rate. Remember, your website isn’t much good if users don’t stick around.
  5. This one is via the ClickZ marketing blog. Google has been plugging its universal analytics that aim to give marketers an accurate picture of site performance across platformsinflatable tunnels.

 

FreakyFriday: Weird of the Day – The Twinkies are All Right

By: iCopy Blogger Alex Dalenberg

With snack-making giant Hostess Brands announcing that it intends to close shop after some 80 years, the social Web is mourning the death of the iconic Twinkie.

Both Hostess and Twinkies are trending today on Twitter. To paraphrase the classic film Ghostbusters – and the greatest Twinkie-related line in film history – let’s say your average Twinkie represents the normal amount of social media activity related to cream-filled sponge cakes.

Well, according to this morning’s sample, it would now be a Twinkie 35 feet long weighing approximately 600 pounds.

As Winston would say, that’s a big Twinkie.

But don’t weep for your snack food yet. According to USA Today, it’s very likely that another company could pick up the brand, which still has plenty of name recognition, given today’s social media spike.

Have you checked out iCopywriter lately?

Photo Credit: Mike Licht, NotionsCapital.com