Monday Must-Reads

Happy Monday, iCopyInsiders. Ready for another week at the office?

Of course, I use the term “office” loosely. I imagine that – for many of our writers and clients – the office is wherever we make it. I like cafés as much as the next blogger, but I tend to stick to the nook in my apartment where I’ve set up shop.

I’ve got my headset, French press, WiFi, plenty of peace and quiet to write and a decent sixth-story view of Brooklyn, complete with a giant tree so I can tell the season. When the leaves turn green, I will finally go outside.

I bring all this up because telecommuting is suddenly the subject of surprisingly intense debate, with Marissa Mayer, CEO of Yahoo!, axing work-from-home as an option for the tech company’s employees.

Which brings us to Item No. 1 on the weekly reading list.

  1. Where do you stand on telecommuting? Slate offers both sides of the debate. Tech columnist Farhad Manjoo writes that work-from-home is awesome. Katie Roiphe begs to differ.
  2. On to a topic only slightly less controversial: social media and ROI. eMarketer reports on a recent study showing that Twitter generates the most leads for small to mid-sized businesses, while Facebook generates more traffic. Social media itself only accounted for 5 percent of sales leads in the survey of 500 businesses.
  3. In other social news, this via The New York Times, Facebook is set to display targeted ads around the Web with its acquisition of Microsoft’s Atlas Advertising Suite.
  4. Of course, our passion here at iCopywriter is organic search, so if you need a refresher, this column in Entrepreneur has five simple strategies that just about anyone can use to improve their SEO. It’s a good primer for SEO newbies.
  5. And, finally, the Girl Scouts of America has pulled the plug on the ecommerce ambitions of reality television star Alana Thompson – known as Honey Boo Boo – saying she can’t sell the cookies over Facebook because it defeats the purpose of selling the cookies.

Other than dispensing tasty treats, the cookie program is meant to help young women gain confidence and business skills. I’m sold. Now, where can I find some Tagalongs?

That might be worth leaving the office for.

 

Monday Must-Reads…

By: iCopywriter Blogger Alex Dalenberg

Welcome to a new week, iCopyInsider readers. That means it’s time for our second edition of Monday Must-Reads, in which we round up some of the best links related to search, copywriting, social media and more.

Did you find last week’s reads interesting or helpful? Let us know.

We’re seeing lots of retrospectives as we approach the New Year, but check out this week’s No. 1 especially. You won’t regret it.

1. This is more of a must-watch. But anybody who uses the Web needs to check out Google Zeitgeist 2012 for the ultimate recap of the year online.

2. In industry news, slowly, but surely, Google continues to creep up on 70 percent market share for search via Search Engine Watch.

3. Emails are content, too – not just what goes on your website. Sales and email app Tout is out with a good guide on how to write kickass sales emails. 

4. Is your business overdoing it on social media? Update overload remains brands’ biggest social danger via eMarketer.com

5. It’s not just for hipsters anymore. The New York Times has a cool story on how businesses are using Instagram.