Being a writer is tough, but you already knew that.
Devoting one’s life to words and self-expression has been risky for a long time, and thanks to the Internet, scribes must also write everything with “viral” potential in mind. It doesn’t have to be an overwhelming challenge or war to win page views, though. If you write something good, you should want people to read and share it. Here are some ways to make that happen.
Include an eye-catching headline
BuzzFeed and Upworthy have mastered the art of publishing intriguing headlines, and though their similar brands don’t appeal to everyone, these sites know how to grow their audiences. All of your pieces of content must have interesting headlines, because with the amount of content circulating around the Internet, readers don’t won’t waste time clicking on a headline that just doesn’t seem that exciting. Tell users right away why they should be reading your content, and keep the headline as crisp and tight as possible. The faster you can get your message across, the better. Facebook used to be about sharing college-related content, but now it feels like a BuzzFeed subsidiary, which reveals how an intriguing headline can shape and dictate media outlets.