January is almost over, iCopyInsiders. How are those New Year’s resolutions going?
Of course, here at the blog, we don’t believe that it needs to be Dec. 31 to commit to self-improvement. So, we’d like to humbly propose a New Month’s resolution:
Learn something new about SEO and/or the Web in February.
Even if your company outsources its search engine marketing – and most do – it’s well worth it for any business owner or manager to pick up some of the basic SEO terminology and skills [check out iCopy's latest Pinterest boards: "For Our Clients: Interesting SEO Copywriting Info & SEO News]. It will make you a savvier customer when it comes to shopping for vendors, and it will make strategizing with them more effective, as well.
Knowledge is power, as the cliché goes. It also leads to Web hits. Here are some of our favorite resources for learning the art and science behind the clicks.inflatable jumpers buy
For a comprehensive dive into SEO, there are a number of excellent online courses.
HubSpot’s Inbound Marketing University offers more than a dozen online videos taught by some of the leading lights in search, tech and marketing. They’re a little less than an hour each, but well worth a chunk of your evening or whatever spare time you can find. They’re also free to watch online.
In terms of paid options, DistilledU offers access to its SEO classes for $40 per month, although you can test out the service with a free demo. Point Blank SEO also offers a course for $67 on the all-important subject of link building.
Subject Guides and Blogs
For digital bookworms, the gold standard on the Web is the Beginner’s Guide to SEO, a free ebook produced by software company and online search community SEOmoz. It’s short enough to read in one dedicated sitting, but covers all the biggies, including the basics of how search engines work, how to use analytics and SEO-friendly Web design.
No surprise here, but Google also offers several useful resources. The company offers its own Search Engine Optimization Starter Guide. To stay on top of the company’s latest announcements, be sure to bookmark its Inside Search blog. Google Analytics IQ is another great resource for figuring out how to decipher the vast amounts of visitor data that websites produce.
For those who are truly ambitious – but technical newbies – consider dabbling in programming. Getting under the Web’s hood is the fastest way to understand how it works. Luckily, thanks to massive online open courses, top-flight tech classes are right at your fingertips. Udacity’s beginning computer science course actually runs users through how to build a bare-bones search engine. Codecademy is also a fun way to learn the basics of programming and development.