3 Ways Pinterest Can Work for Your Small Business

By: iCopywriter

March 20, 2012

Last month, we wrote a blog post introducing (or re-introducing) you to the social media universe’s new darling, Pinterest. Since that initial post, Pinterest has continued to skyrocket, gaining new users and new buzz by the day.

According to a USA Today Money article, Pinterest was third in popularity among social networking sites in the United States, after only Facebook and Twitter, as of last week. That’s an incredible feat, considering that just a couple dozen people founded Pinterest in 2011.

Pinterest is good for more than sharing personal style, recipe, home décor and other visual ideas and inspiration, however. As USA Today notes, the site can also do wonders for your business’ visibility and interactions with potential customers. Here’s how:

  1. Sharing Your Own Material. Carl Christensen, a photographer, told USA Today that, while he was reluctant to use social media to share his artful creations, Pinterest has been the perfect venue for him to connect with potential clients the best way he knows how: through images. By “pinning” his own work on his Pinterest boards, Christensen says he has increased online sales of his work to account for half of his total business.
    Try It Yourself:
    Whether you create art, sell consumer products or offer a helpful service, try pinning your company’s own work on Pinterest. For example, if you design beautiful custom business cards, pin a few samples. Potential customers will take note, re-pin your work and keep your business in mind.
  2. Re-Pin Other Users’ Posts. According to Pinterest, the best way to build up a following on the site is to re-pin images from other Pinterest users’ boards. This creates buzz and draws those users, plus their followers, to your site. The more you draw interested eyes to your business’ Pinterest boards, the more would-be customers you can introduce to your own products or services.
    Try It Yourself:
    Do you own a small market, restaurant, bakery or other food-related business? Consider re-pinning creative recipes you see on other users’ pages. You could even include comments about how to use your products to recreate those recipes, or add beautiful photos of your own edible offerings to the mix.
  3. Link Pinterest to Your Other Social Networking Efforts. According to USA Today, many companies are drawing their Facebook friends and fans to their Pinterest page, thereby making connections with consumers on many platforms at once. For example, Bergdorf Goodman let its Facebook fans finish this sentence: “In the morning I never forget _________.” The retailer then revealed the responses on one pinboard, letting followers see how their answers translated to visual representation.
    Try It Yourself:
    Ask your Facebook followers what they think of (one word, image or phrase) when they think of your company. Then, let them know to check Pinterest to see if their response made it onto the company pinboard, and to check out the other responses, too. This will generate interest on both social networking platforms and help customers feel engaged with your business.

There are plenty of ways businesses can use the magical place that is Pinterest to further their social networking goals; these are just a few. With the creative space provided by a site like Pinterest, the uses are only limited by your imagination.

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