Monday Must-Reads

Happy Monday, iCopyInsiders. I attempted to avoid the Oscars last night by catching the Nets game at a local sports bar, but, lo and behold, I ended up un-ironically watching them anyway. Which brings us to our first pick of the week.

The envelope, please …

  1. Google, it turns out, did better at predicting the Oscars than this year’s flu season, calling it for Argo. Slightly less interestingly, Google also tracked the search patterns during last night’s awards ceremony and, lo and behold, the winners got the most search traffic.

    Now, on to the serious stuff.

  2. Copyblogger continues to beat the drum for Google+ and Google Authorship with a very comprehensive guide on using the service to improve your online authority.
  3. Have you signed up for Mailbox yet? CBS MoneyWatch has a preview of the app, which is supposed to solve all of our inbox problems.
  4. We’re two years into Google Panda. The blog Search Engine Land breaks down the legacy of Google’s infamous algorithm update.
  5. Here’s an inside look at what it’s like to actually use Google’s new wearable display, Google Glass. Like what you see? All you need to do is round up $1,500 for a pair. Oh, and get on Google’s exclusive distribution list.

Move Over Panda, Google’s Latest Update, Penguin, is Here…Will Your Site Be Hit?

By: iCopywriter Blogger, Kimberly Crossland

Businesses beware! Google is coming after websites all over the Internet and shutting down the ones that they think abuse the system. After recent updates to the Panda system, Google is pushing out yet another update to their search engine algorithm in an effort to stop “black hat webspam” from polluting search results.

This update will be live for search results in all languages and is estimated to directly affect roughly 3% of all English websites. In fact, the update is so big, Google’s engineer Matt Cutts even mentioned in his blog a few days ago that the changes will be noticeable by regular users of the search engine giant.

So what can you expect to see?

  • Tighter controls on keyword stuffing.
    For businesses that have tried to overly optimize their website and stuff too many keywords onto their web pages, Google is cracking down. While Google still agrees that it is important to have appropriate use of keywords on a website, overstuffing a page with redundant text shows Google’s new algorithm an unnatural use of the term and concludes that the page does not provide the searcher useful information.
  • Restriction on the use of unnatural text or links.
    Some businesses take an approach of spinning content and linking keywords to another page that is irrelevant to the actual onpage content. Google is putting a stop to this practice by punishing sites that do this as they feel it does not provide any value to the person searching for a specific topic.

But this is not the end of SEO, or the use of keywords on a website. In fact, Cutts makes a distinct effort to note that those websites using the right SEO techniques will be rewarded and will actually benefit from eliminating these pages.

If your business is providing legitimate, useful content, and answering a need your reader is searching for, then you may actually benefit from this new update that will weed out the sites that are abusing SEO strategy.

The best way to keep from being punished is to continue to provide new, interesting and relevant content on your pages. When keywords fit naturally on a page within the context of what is written, Google will actually reward your SEO efforts with higher rankings.

What are your thoughts on Google’s new algorithm? And will you be making any changes to your website? iCopywriter can help!

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