FreakyFriday: Weird of the Day – Battletoads as Business Metaphor

Struggling daily deal site Groupon fired CEO Andrew Mason on Thursday. It wasn’t exactly a surprise. The company posted a terrible fourth quarter and the conventional wisdom has taken a dim view of Groupon’s business model for a while now.

Instead, the chatter focused on Mason’s epic farewell message. In it was found one of the surest signs yet that the Nintendo Generation has truly come of age: a reference to the ‘90s video game Battletoads.

Specifically, Mason compared his journey to the heights of entrepreneurial success – and subsequent fall – to making it to the infamous Terra Tubes level without dying. Wired unpacks the semiotics of Battletoads – and just what Mason meant – pretty well in this article. You can also check out Terra Tubes in their unedited glory on YouTube.

I never imagined I’d think about Terra Tubes again. Actually, that’s not true, because I’ve never even thought to think that I’d never think of Terra Tubes again.

But now that the memories are rushing back to me, I can’t come up with a better example of struggling against impossible odds in a ruthless digital world. My seven-year-old self aspired to defeat Battletoads above all other games. I even cleared Terra Tubes (although not without losing many, many lives first). But hey, the next level is called Rat Race (another great metaphor) and I never did beat Battletoads.inflatable air dancer

If the self-esteem movement brought us participation trophies and scoreless soccer, ‘90s video games were still there to teach children what it’s like to strive in the face of perpetual failure.

Not a bad lesson for budding entrepreneurs.