What the Collision of Social and Mobile Means for Your Brand

By: iCopywriter Blogger, Kimberly Crossland

With over 74% of U.S. Smartphone users accessing social networks from their mobile device, the collision of social and mobile is clear. The statistics continue to show staggering intertwined social and mobile usage, with 42% of people accessing their social networks daily. These results from a recent survey conducted by internet statistic firm, Compete, show the inevitable interlacing of popular technologies has arrived. Now, businesses who were caught behind are revising their traditional marketing plans to try to keep up with this new way to connect and compete.

But now that you’ve heard and seen the proof in the pudding about how vital social media and mobile marketing are to your success, how can you put it to work for you? Here are a few ways your business can get on board the social and mobile train and stay – literally – in the palms of your customers’ hands.

  • Go real time – With the explosion in popularity of Foursquare and other location-based mobile apps, customers have grown accustomed to sharing their location and experience with their network by checking-in wherever they go. To encourage these check-ins, businesses are using small incentives, such as giving away a discount or free dessert as a reward for the check in.
  • Simplify new connections – Your customers flock to your brand because of similar interests. They typically share these interests with their network of friends who may not know about your brand just yet. Simplify the connection between your customer and the hundreds of business leads they have waiting for you on their social networks by giving them something quality to share. High quality content gets shared by loyal customers and puts your brand in the eyes of the leads you are hot to get your hands on.
  • Encourage offline experiences – Social media does not have to stay simply online or in print. Now, mobile app developers are creating innovative networking technology to allow their attendees check in and find others in the vicinity to meet up with and create real offline experiences. If your business is hosting an event, encourage people to join you offline by promoting it online to your followers and fans.

Social media and mobile technology have undoubtedly converged to create new ways for businesses to connect with new leads and keep current customers engaged on a more interactive, real-time level.

What has your business done in terms of social media or mobile promotions?

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