We grilled them about all-things-copywriting and SEO to get their take on how businesses should approach the sometimes-daunting task of staying found on the Internet. They dropped a lot of knowledge, far more than we could fit into one post; so today we bring you the second installment.
To refresh, here is your expert panel of SEO gurus:
Fumi Matsubara, Director of Account Services at Geary LSF Group
Miguel Salcido, CEO of Organic Media Group
Jenna Allison, Account Services Manager at Geary LSF Group
And here is each of our guru’s answers to the following question:
“What are the top three suggestions you can give clients who want to improve their ranking?
1. Develop strong, sound site architecture. Improve title tags that are not just keyword rich, but also with call to action to help with your click through rate.
2. Make sure your website is mobile compatible. This way you can broaden customer base and provide a quality user experience.
3. Invest time and resources in a good content marketing strategy.
1. Be dedicated. Put aside enough budget for at least 6 to 12 months and let it ride. Basically, you need commit to SEO and see it through without getting antsy.
2. Create great content and continuously create new content. The more content that you have, the more traffic. It’s pretty simple.
3. Promote your content. Your content is the gift that keeps on giving. You should be proud to promote it.
1. Make it easy for Google to read and understand your site. Make sure that any content on your site pages is organic and natural, and update any title/meta tag descriptions for those pages.
2. Don’t over optimize. Several years ago, it was common practice to “stuff” keywords into your content. This is no good now. The way you should look at doing any content on your pages or for link building is to create conversational content. Don’t write something that wouldn’t make sense if you were having a conversation with somebody in front of you. Google is smart enough to understand what you are doing if you use too many keywords in one space.
3. Think quality over quantity when it comes to link building. This is one of the keys to creating authority for your site as well as boosting search rankings. Make sure that you aren’t overdoing it though. A few years ago it was OK to syndicate content over thousands of different blog farms. Now, Google is actually devaluing and penalizing those sites because it isn’t natural. You want to create content with links that are going to be beneficial to the reader/user: this is Google’s main objective when it feeds you a search results page.
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