Is Your Blog A Link Bait Bomb?

How to Avoid Being a Link Bait Blog – And Why You Want To…

By: iCopywriter Blogger, Kimberly Crossland

Getting backlinks to and from your blog is one of the top priorities of any company blog, right? Wrong.

Here’s why it shouldn’t be.

Link baiting is used by some blogs and companies to get links from other pages back to their website. I mean, it’s what you learned to should do for better search engine optimization, right? But link baiting can actually hurt companies in the end.

When a post is written with the sole purpose of having other pages link back to their site, they run the risk of obtaining links from sources that are not high quality, and drive their qualified readers away by creating a blog that is more of a burden to read than a help.

How can you be sure your blog helps your SEO without link baiting? Here are a few tips.

  • Write to your reader – When a blog post is written, you should always be sure the end reader is kept in mind. Instead of writing to search engines or for the sole purpose of being linked to, only use blog posts that will actually provide something of value to your reader.
  • Only post when you have quality information – Posting content, just for the sake of getting links back to your site, does nothing for your brand or website. In fact, posting content that is not informative or compelling will actually drive the people you want reading your blog, away.
  • Do not stuff your blog posts with keywords – Recently we wrote about how Google is cracking down with a new update to their algorithm on websites who stuff their pages with keywords. When you use keyword stuffing, not only does your page not sound natural, and typically it does not read well, but it also alerts search engines that you may be a web spammer instead of a legitimate site.
  • Keep your posts short and to the point – Most people skim through blog posts. When they see a blog post that is over approximately 750 words, they may get scared. Unless your blog post has a very specific and relevant topic with details that will intrigue the end user, such as this one from SEOMoz, posting long articles on basic information will only detour people away from your blog.

Link baiting has been used by many online marketers as an effort to garnish more backlinks with the hope that it will improve their SEO. However, if your company uses a copywriting service that instead follows these tips, your blog will go viral more naturally, and you will receive backlinks from more legitimate sources that send higher qualified traffic.

Have you checked out lately?

Move Over Panda, Google’s Latest Update, Penguin, is Here…Will Your Site Be Hit?

By: iCopywriter Blogger, Kimberly Crossland

Businesses beware! Google is coming after websites all over the Internet and shutting down the ones that they think abuse the system. After recent updates to the Panda system, Google is pushing out yet another update to their search engine algorithm in an effort to stop “black hat webspam” from polluting search results.

This update will be live for search results in all languages and is estimated to directly affect roughly 3% of all English websites. In fact, the update is so big, Google’s engineer Matt Cutts even mentioned in his blog a few days ago that the changes will be noticeable by regular users of the search engine giant.

So what can you expect to see?

  • Tighter controls on keyword stuffing.
    For businesses that have tried to overly optimize their website and stuff too many keywords onto their web pages, Google is cracking down. While Google still agrees that it is important to have appropriate use of keywords on a website, overstuffing a page with redundant text shows Google’s new algorithm an unnatural use of the term and concludes that the page does not provide the searcher useful information.
  • Restriction on the use of unnatural text or links.
    Some businesses take an approach of spinning content and linking keywords to another page that is irrelevant to the actual onpage content. Google is putting a stop to this practice by punishing sites that do this as they feel it does not provide any value to the person searching for a specific topic.

But this is not the end of SEO, or the use of keywords on a website. In fact, Cutts makes a distinct effort to note that those websites using the right SEO techniques will be rewarded and will actually benefit from eliminating these pages.

If your business is providing legitimate, useful content, and answering a need your reader is searching for, then you may actually benefit from this new update that will weed out the sites that are abusing SEO strategy.

The best way to keep from being punished is to continue to provide new, interesting and relevant content on your pages. When keywords fit naturally on a page within the context of what is written, Google will actually reward your SEO efforts with higher rankings.

What are your thoughts on Google’s new algorithm? And will you be making any changes to your website? iCopywriter can help!

Have you checked out lately?