Monday Must-Reads

Happy Monday, iCopyInsiders. I attempted to avoid the Oscars last night by catching the Nets game at a local sports bar, but, lo and behold, I ended up un-ironically watching them anyway. Which brings us to our first pick of the week.

The envelope, please …

  1. Google, it turns out, did better at predicting the Oscars than this year’s flu season, calling it for Argo. Slightly less interestingly, Google also tracked the search patterns during last night’s awards ceremony and, lo and behold, the winners got the most search traffic.

    Now, on to the serious stuff.

  2. Copyblogger continues to beat the drum for Google+ and Google Authorship with a very comprehensive guide on using the service to improve your online authority.
  3. Have you signed up for Mailbox yet? CBS MoneyWatch has a preview of the app, which is supposed to solve all of our inbox problems.
  4. We’re two years into Google Panda. The blog Search Engine Land breaks down the legacy of Google’s infamous algorithm update.
  5. Here’s an inside look at what it’s like to actually use Google’s new wearable display, Google Glass. Like what you see? All you need to do is round up $1,500 for a pair. Oh, and get on Google’s exclusive distribution list.

Big News- Google’s Author Rank is on its Way

By iCopy blogger Alex Dalenberg

So … this is happening:Google authorship.

If you haven’t yet heard the rumblings coming out of SEO world, heads up. If you create, post or access content on the Web, Google’s new author-ranking scheme is going to affect you, one way or another.

Here’s the gist of it. Google has been quietly rolling out its new author rank program – which has more or less been in the works for years. The idea is that content creators are now able to link the stories and posts they create to their Google Plus identity.

This is a big deal because the conventional wisdom says that someday soon, authorship is going to play a major part in Google’s page rankings.

You can find a few good primers at Forbes as well as the SEOmoz blog, but the main takeaway here is that it isn’t just going to matter how well a page or domain performs; it’s going to matter who writes it, as well.

The idea is that more reputable authors – judged by things like social sharing in the form of likes and plus ones, comments, links and more – produce better, more reputable content. Therefore, it’s reasonable to expect that Google is going to give posts by those authors much more weight in search listing results.

This isn’t out of the blue. As the Web becomes more social-oriented, so should the way we search – at least in theory. But for now, here is the least you need to know, as far as we see it here at iCopywriter.

1. Your Google Plus account matters now.

Love it or hate it, Google is pushing hard to make its own social network much more relevant. And, as far as it can affect search rankings, they have a lot of leverage here. If you’ve been neglecting your profile, it’s time to get it up to date and start posting your content.

And, if you post your own content, it’s time to make sure that Google can find you. They have a comprehensive set of instructions here.

2. The rules are still the same. Quality content will win.

The fundamentals of this game are unchanged. Quality authors will provide quality, relevant content. However, more than ever, it’s time to think about how to create content that readers are likely to share and discuss. In my mind, this means useful content.

3. Do you know who is writing your stuff?

You will need to soon. With Google Authorship, the focus is shifting to individuals and personalities. For those who are willing to embrace the different voices that make up their company, rewards await.

iCopywriter is keeping up with the news and happenings of Author Rank (and all-things-SEO). Don’t you want us on your team?

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