If you have just caught your breath after your website survived the Panda and Penguin Google updates, brace yourself for yet another update soon to be coming your way. The unnamed, but not so affectionately referred to ‘Emanuel Update’ will once again wreak internet havoc, and this time the results could potentially be more damaging.
The Emanuel update, named after Ari Emanuel, co-CEO of William Morris Endeavor, comes after a comment regarding copyright infringement. It seems that Hollywood and others are convinced that if Google wanted to stop copyright infringement on websites, it could. This would mean that any website that pulled content from another site would be punished. After all, stealing is stealing and website copy is no different than other items.
But Google has come back saying it is not quite that easy. Their claim is that it’s not possible to know which websites own the copyright on specific pieces of content, and therefore they have difficulty knowing exactly who the culprits are to punish them. Instead, they have opened up a place where a site owner can report another website they feel has stolen copy and duplicated it elsewhere online. Now, through the Digital Millennium Copyright Act (DMCA), websites can request that copy is taken down. Still, this does not prove copyright infringement, as anybody can process the request, and involves an investigation on the part of Google.
How do you know if this will affect your website? You actually don’t – not yet anyway – but there are a few things you can do to help avoid falling victim to yet another alteration of the Google algorithm:
- Keep your content original – Whenever you make a change to your website, use only original content. Duplicate content will be harshly punished and can effectively wipe your site out from the search engines seemingly all together by pushing you to the far depths of the search results.
- Update your website consistently – Frequent updates show search engines that your website is active. With frequent updates via blogs and articles, combined with original content, you have a stronger chance at avoiding an entire site shut down and can prove your case better if you’re ever faced with any DMCA take down requests filed against your site.
- Link instead of pull from other sites – Never use content from another website, especially without their permission. This is the best way to avoid punishment, and really the only way to truly protect your business. Instead, if you want to share something, simply link to it. You will be benefiting the other business and yourself at the same time.
What are your thoughts on yet another Google update that could affect your website? Have you checked out iCopywriter lately?