4 Ways Content Marketing Keeps Customers On Your Site Longer

By: iCopywriter Blogger Kimberly Crossland
Your website is your storefront on the Internet. And just like a brick-and-mortar store, you want to keep prospective customers in your store as long as possible. The more time your customers spend on your website, the higher the chances are that they will make a purchase.

Content marketing has taken the digital marketing world by storm for good reason. One of the most effective ways to keep your customers engaged with your brand online for longer is content. The more valuable information you can provide, the longer you will keep your prospects and customers engaged, and the more likely they are to ultimately perform the action you are driving them to do.

The following are four ways you can improve your website to keep customers staying for longer.

1.     Break up content on multiple pages – If you have a long blog posts or information-rich articles, break them up onto multiple pages. This will get your reader to click to other pages on your site to continue reading and encourage them to continue engagement with your brand even after they are finished with the blog post or article they are reading.
Recommend further reading – Once a blog post or article is finished, recommend further readings that are similar to the content your reader just consumed. This will not only keep them on your website, but show that you have more expertise as a brand and thereby establish you as an industry leader in your field.
Link keywords internally – Throughout your content, link keywords to other articles or blog posts that you provide on your site. Linking internally can drive customers to other content that you have developed and keep them engaged.
Embed interactive features – To make content more dynamic, add videos or slideshows. This will keep your customers on pages for longer. A recent study by research firm Ooyala states that approximately 40% of viewers who tune in to online videos on computers or laptops, do so for as long as 6 minutes. This percentage goes up with videos on tablets and smartphones as well. This is a significant amount of time to keep customers on your website and improve their experience.

A combination of informative written material, driving customers to other content, linking internally, and adding dynamic features to your site will keep your customers on your website. This increases the likelihood of social sharing, as well as the chances that they will purchase from your company when they are ready.

What else have you done to keep customers on your site for longer?

Have you checked out iCopywriter lately?

Photo credit: Creativestock

Top 5 Common Mistakes Made in Company Blogs

By: iCopywriter Blogger, Kimberly Crossland

In the age of social networking and digital marketing, there are few companies who fail to realize the importance of having a blog. Not only is it an excellent forum to engage with customers, it also allows businesses to place keywords on their site in a meaningful format that, when done properly, will be shared on social networks across the Internet providing free exposure to new potential customers.

Yet many businesses are incredibly overwhelmed and do not know where to begin, so they simply throw together what they think a blog should look like without the thought and consideration it takes to build an effective and successful approach. If this sounds like your company, consider if you are making one of these 5 common mistakes.

  1. Too Much Self-Promotion – In spite of the fact that a blog is placed on your website (and be sure the blog URL is connected to your site for ranking purposes), the main intention of every post should not be to sell. Instead, this is your area to shine and give your business a voice. Talk about controversial topics in your industry, or bring up new ways to use your product or service that your customer may not have thought of in the past. Avoid self-promotion and instead provide useful content that delivers value to your reader.
  2. Inconsistent Posts – Do not start a blog without a plan. Design a schedule of how many posts you will put up each week, and stick to it. Inconsistent blogs send a message that you do not care about updating your readers or your website, making trust in your brand weaken.
  3. Long Posts – Have you ever read an article and thought it was running on for far too long? Use lists and bullet points to get your thoughts across in a format that is easy to skim for the short attention spanned web-reader.
  4. No Delegated Content – Putting the job of writing and managing a blog solely on the marketer in your company is not wise. Not only will this add a significant work load to your marketing department’s already very full plate, but it will also cause the blog to falter because it will not receive the focus it deserves. Outsource blog writing to professionals who can create compelling content and deliver it in a timely manner.
  5. Same Story, New Post – Almost as bad as drawn out posts is post after post that have nothing new to share. Keep your content fresh and avoid being dull by using an outside service to help generate ideas and create the content for you.

Your company blog can be a great asset, but if it is not done right, it can also cause your business to lose loyal website visitors and an inexpensive form of marketing to potential prospects.

Have you checked out iCopywriter lately?