Monday Must-Reads

By: iCopywriter Blogger Alex Dalenberg

Everybody shake off the holiday hangover? At least for me, the second week of January is when the year really feels like it’s getting underway (although, if you need a break, there is always football).

So, to get your brain revved up and back in the swing of things, here are five great reads out of the world of SEO, copywriting and one just for fun.

1. We’ve touched on some of these in the past, but there are some good reminders in this Entrepreneur piece about the five deadly sins of SEO and online marketing.

2. Does your website load quickly? It’s pretty important. Search Engine Journal explains why in this article about load speed.

3. Persuasive writing is the cornerstone of good copywriting. Copyblogger breaks down the five most persuasive words in the English language.

4. Cursive writing is becoming obsolete. Will we miss it?

5. We’re linking to this story on the Great Canadian Maple Syrup Heist on Businessweek for its amazing headline and because we love syrup.

Happy Monday and happy reading!

Monday Must-Reads…

By: iCopywriter Blogger Alex Dalenberg

Welcome to a new week, iCopyInsider readers. That means it’s time for our second edition of Monday Must-Reads, in which we round up some of the best links related to search, copywriting, social media and more.

Did you find last week’s reads interesting or helpful? Let us know.

We’re seeing lots of retrospectives as we approach the New Year, but check out this week’s No. 1 especially. You won’t regret it.

1. This is more of a must-watch. But anybody who uses the Web needs to check out Google Zeitgeist 2012 for the ultimate recap of the year online.

2. In industry news, slowly, but surely, Google continues to creep up on 70 percent market share for search via Search Engine Watch.

3. Emails are content, too – not just what goes on your website. Sales and email app Tout is out with a good guide on how to write kickass sales emails. 

4. Is your business overdoing it on social media? Update overload remains brands’ biggest social danger via eMarketer.com

5. It’s not just for hipsters anymore. The New York Times has a cool story on how businesses are using Instagram.

 

 

Monday Must-Reads…

By: iCopywriter Blogger Alex Dalenberg

OK, it might not be as invigorating as a strong cup of coffee, but why not start your week with a potent brew of SEO and copywriting knowledge? If you’re interested in staying found on the Web – and what business isn’t? – then you know at some level you’ve got to keep up with this stuff.

Luckily, we’re huge geeks here at the iCopyInsider, so we’ve done the hard part for you. Welcome to our new feature: Monday Must Reads. Every Monday, we’ll bring you some of the best articles from around the Web related to SEO, SEO copywriting and pretty much anything else we think you might useful or interesting.

 

Here are five reads that we think are worth your time this week. Enjoy!

1. Is a picture worth a 1,000 clicks? How to boost SEO with infographics via Practical eCommerce.

2. VentureBeat asks an important question: Are you getting a good deal on SEO?

3. We wrote about the growing importance of Google+ last week, but here it is again. AdWeek talks about how Google+ is following Facebook’s trajectory.

4. Here’s a new tool recommended by PCWorld that you can use to see if your Twitter followers are actual humans.

5. And finally, here is a good read in The Guardian about the dying art of creative copywriting.

 

 

Is Your Blog A Link Bait Bomb?

How to Avoid Being a Link Bait Blog – And Why You Want To…

By: iCopywriter Blogger, Kimberly Crossland

Getting backlinks to and from your blog is one of the top priorities of any company blog, right? Wrong.

Here’s why it shouldn’t be.

Link baiting is used by some blogs and companies to get links from other pages back to their website. I mean, it’s what you learned to should do for better search engine optimization, right? But link baiting can actually hurt companies in the end.

When a post is written with the sole purpose of having other pages link back to their site, they run the risk of obtaining links from sources that are not high quality, and drive their qualified readers away by creating a blog that is more of a burden to read than a help.

How can you be sure your blog helps your SEO without link baiting? Here are a few tips.

  • Write to your reader – When a blog post is written, you should always be sure the end reader is kept in mind. Instead of writing to search engines or for the sole purpose of being linked to, only use blog posts that will actually provide something of value to your reader.
  • Only post when you have quality information – Posting content, just for the sake of getting links back to your site, does nothing for your brand or website. In fact, posting content that is not informative or compelling will actually drive the people you want reading your blog, away.
  • Do not stuff your blog posts with keywords – Recently we wrote about how Google is cracking down with a new update to their algorithm on websites who stuff their pages with keywords. When you use keyword stuffing, not only does your page not sound natural, and typically it does not read well, but it also alerts search engines that you may be a web spammer instead of a legitimate site.
  • Keep your posts short and to the point – Most people skim through blog posts. When they see a blog post that is over approximately 750 words, they may get scared. Unless your blog post has a very specific and relevant topic with details that will intrigue the end user, such as this one from SEOMoz, posting long articles on basic information will only detour people away from your blog.

Link baiting has been used by many online marketers as an effort to garnish more backlinks with the hope that it will improve their SEO. However, if your company uses a copywriting service that instead follows these tips, your blog will go viral more naturally, and you will receive backlinks from more legitimate sources that send higher qualified traffic.

Have you checked out iCopywriter.com lately?