Monday Must-Reads – 3.11.13

Spring is almost here – a fact you are no doubt aware of as you groggily make your way through today, deprived of a precious hour of sleep thanks to the arrival of Daylight Savings Time.

Unless, of course, you’re from a non-observant state, such as those laid-back Hawaiians or cantankerous Arizonans, who, as we all know, don’t really care what the other 49 states think of them.

But shake off the cobwebs, because here are this week’s must-reads.

  1. Scientific American gets to the bottom of the Daylight Savings shenanigans. Cows give less milk, workplace accidents go up and all kinds of other observable grumpiness ensues, all because we set our clocks forward.
  2. ClickZ blog names Taco Bell the champion of social buzz this week with its new Cool Ranch Taco. But really, did you expect anything less?
  3. I just spent a slushy weekend in Boston posting dozens of pictures of buildings and food to Instagram, but Entrepreneur has some more lucrative uses for the photo-sharing app. Check out their marketer’s guide to Instagram.
  4. Speaking of the social Web, odds are, if you’re a social media marketer, you’re using it to keep your finger on the chatter surrounding your business. But your social spying has not gone unnoticed. eMarketer reports that new research shows that users are aware that businesses are monitoring their online conversations.
  5. On the more traditional, inbound side of things, Duct Tape Marketing blog gives some good pointers for how to increase sales leads through your website.

 

Monday Must-Reads: Super Bowl Hangover Edition

How are we feeling today, iCopyInsiders? Super Bowl Sunday may be an unofficial national holiday, but it’s no three-day weekend. Not that we don’t treat it like one. So let’s get Monday started with some postgame brain food.

First, let’s deal with that headache.

  • If you’re looking for ways to motivate your hungover employees, Inc.com has put together the ultimate guide. For good reason, too; Jacksonville Business Journal reports that up to $850 million will be lost in worker productivity today.
  • The International Business Times has a roundup of hangover cures.
  • If you’re feeling extra motivated, you can petition the White House to just go ahead and give us all the day off.

Feeling better? Now, onto the business end of things. We’ll start with more football, because, hey, the Super Bowl is also the championship of marketing.

  1. USA Today breaks down how the big game played out on the Web and social media. Not surprisingly, Beyoncé and the Superdome blackout ate up most of the social bandwidth.
  2. Major events like the Super Bowl rarely go off script – except, of course, for the game itself – but when the power went out in half the Superdome, socially savvy marketers were quick to shine the light on their own brands. Oreo takes the prize here, with a blackout-themed advertisement that quickly went viral. Well played, Oreo.
  3. In non-Beyoncé, non-cookie related news, here is an article from Ad Age about how Facebook plans to take on Google’s dominance in the search market with its social graph. I’m not sold on social graph, but marketers should keep an eye on this.
  4. Search Engine Journal advises businesses on how to improve a website’s bounce rate. Remember, your website isn’t much good if users don’t stick around.
  5. This one is via the ClickZ marketing blog. Google has been plugging its universal analytics that aim to give marketers an accurate picture of site performance across platformsinflatable tunnels.