The Blog Site Wars…

WordPress vs Blogger vs Tumblr

By: iCopywriter Blogger, Kimberly Crossland

As a small business, you probably already know that one of the most basic forms of content marketing is to have a blog. With the multitude of blogging platforms available, it can feel overwhelming to navigate between the crowd and determine which is the right platform for your business.

Here are a few comparisons and insights into WordPress, Tumblr, and Blogger – some of the most commonly used blogging sites by small businesses.

  • Unique daily visitors – WordPress continues to dominate the marketplace when it comes to unique daily visitors over other platforms. In the past two years, Tumblr has surpassed Blogger in terms of unique daily visitors, showing the growing popularity of this new site. Here are where the blogs stand today according to statistics pulled by Compete.

  • Social Engagement – While a blog may be visited more frequently over others, what is more important is how engaged the users are with the material that is posted on the blog. This is, of course, in large part in relation to the quality of the content that is published on the blog. But Tumblr and WordPress encourage engagement within their own community better than Blogger and Typepad. This is done by promoting similar blogs, inspiring a social community-type feel within the application itself. Tumblr has shown to do this best, as blogs on their site have more followers from other Tumblr blogs.
  • Customization of Themes - On each of these platforms, users can customize the look and feel of their site. WordPress has helped graphic designers earn some profit off developing themes for their site, but there are plenty of free themes that are equally as professional looking that are available. On each of these blogs, you can create your own custom HTML theme. If you do not have graphic design abilities, you can also choose from other options for customization within each blogging site. From my experience, WordPress seems to have the most variety of themes available to the average user who does not have graphic experience.
  • Statistics - Analytics are vital to the analysis and improvement of any marketing campaign. While each of these blog sites allows users to add their own Google Analytics code, WordPress has the most robust set of analytics tools offered within the platform itself, which is hugely beneficial to marketers.
  • User Interface – For most small businesses, spending time navigating through a difficult-to-use blogging system is simply not an option. For this reason, it is important to consider the ease of the user interface when logged in. WordPress seems to have the most user-friendly interface, making it as simple as possible for newbies to the blogging world. A close second, however, is the Tumblr interface which is also fairly intuitive even for someone who is new to the blogosphere. Blogger, however, is severely lacking in user friendliness making it a poor option for small businesses without tech savvy people to help set up their platform.

Overall, both Tumblr and WordPress have quite a bit to offer their users. While WordPress offers the overall package with statistics, plenty of theme options, and an easy-to-use interface, Tumblr is rapidly growing and with it, they are improving how they operate. For now, WordPress has proven to continue to win out over the other blogging sites, but this can always change depending on how quickly the other sites can catch up.

What has your experience been with these three forms of blogging platforms? We’d love to hear from you!

Have you checked out iCopywriter lately?

Photocredit: Compete.com

Google + = Mor Opps for Biz

By: iCopywriter Blogger, Kimberly Crossland

Google+ is one of the newest social networks to explode in today’s online world. Opened up less than a year ago to businesses, many companies are still wondering how they can use it to their advantage. And while they know there are benefits, they simply have not invested the time into creating a quality profile that will target a unique market for non-Facebook users, potentially generating more business and leads. This is a mistake.

Here are four quick ways your business can get started on Google+ today.

 

  1. Share your content – This may seem obvious, but not enough companies are harnessing the power of sharing their content on networks like Google+. When you post an intriguing piece of information to your website or on your blog, the next step is to find ways to generate traffic so people can dig in to the nuggets of information you just provided. Post links, ask questions and create a stir around the latest topics on your website.
  2. Create contests around your content – Once you’ve begun to create that stir, use it to engage on an even deeper level and give back to your customer base. Create a contest that follows up on a trend or hot topic. For example, a home decor business may post about the latest color trend. Then, they can create a contest to find the most creative use of one of their products using that color. Get creative and keep your customers involved.
  3. Spark a conversation – Go live on air with the newest feature of Google+ appropriately titled, Hangouts. You can now connect more personally with your customers by speaking directly to them. Use this to follow up on a controversial blog post, or to dive in deeper to a blog post that your customers find particularly interesting or frequently ask about.
  4. Get to know your customers – When you post intriguing content, customers are typically compelled to comment and share their opinions too. After all, the Internet is the perfect sounding ground for customers to have an opportunity to say their piece and interact with the brands they love. Use these comments as a way to get inside your customers’ heads and understand what sparks their interest. Then, you can create more using that research and continue driving quality traffic to your site.

Make your content work harder for you. Post, engage and follow up with your customers in this uniquely designed social network to gain more business results and create a more loyal customer base. Are you using Google+ for your business?

Have you checked out iCopywriter lately?

Is Your Blog A Link Bait Bomb?

How to Avoid Being a Link Bait Blog – And Why You Want To…

By: iCopywriter Blogger, Kimberly Crossland

Getting backlinks to and from your blog is one of the top priorities of any company blog, right? Wrong.

Here’s why it shouldn’t be.

Link baiting is used by some blogs and companies to get links from other pages back to their website. I mean, it’s what you learned to should do for better search engine optimization, right? But link baiting can actually hurt companies in the end.

When a post is written with the sole purpose of having other pages link back to their site, they run the risk of obtaining links from sources that are not high quality, and drive their qualified readers away by creating a blog that is more of a burden to read than a help.

How can you be sure your blog helps your SEO without link baiting? Here are a few tips.

  • Write to your reader – When a blog post is written, you should always be sure the end reader is kept in mind. Instead of writing to search engines or for the sole purpose of being linked to, only use blog posts that will actually provide something of value to your reader.
  • Only post when you have quality information – Posting content, just for the sake of getting links back to your site, does nothing for your brand or website. In fact, posting content that is not informative or compelling will actually drive the people you want reading your blog, away.
  • Do not stuff your blog posts with keywords – Recently we wrote about how Google is cracking down with a new update to their algorithm on websites who stuff their pages with keywords. When you use keyword stuffing, not only does your page not sound natural, and typically it does not read well, but it also alerts search engines that you may be a web spammer instead of a legitimate site.
  • Keep your posts short and to the point – Most people skim through blog posts. When they see a blog post that is over approximately 750 words, they may get scared. Unless your blog post has a very specific and relevant topic with details that will intrigue the end user, such as this one from SEOMoz, posting long articles on basic information will only detour people away from your blog.

Link baiting has been used by many online marketers as an effort to garnish more backlinks with the hope that it will improve their SEO. However, if your company uses a copywriting service that instead follows these tips, your blog will go viral more naturally, and you will receive backlinks from more legitimate sources that send higher qualified traffic.

Have you checked out iCopywriter.com lately?