Monday Must-Reads: Christmas Edition

By: iCopywriter Blogger Alex Dalenberg

Happy holidays from iCopywriter this glorious Christmas Eve – which, as it happens, falls on a Monday this year, so you know what that means …

That’s right, a special Christmas Edition of Monday Must-Reads. It looks like you’ve all been very good copywriters and SEO managers this year, because your humble blogger Santa Alex has some very special links for you.

To get you in the spirit, here are some good holiday reads.

1. The Los Angeles Times reports on efforts by scientists to build a better Christmas tree. As in, one that won’t shed needles on your floor. Because nothing says Christmas like mutant trees.

2. The Washington Post wants to help you pick a last-minute holiday gift.

3. And ABC News has Christmas Eve store hours. 

4. Newser wants you to know that your holiday tree has 25,000 bugs. Yuck.

5. The Queen of England filmed her annual holiday message in 3D.

6. From The Patriot-News in central Pennsylvania, a brief history of your favorite Christmas songs.

7. And, for old times’ sake, one of the first viral reads in American media history. Yes Virginia, there is a Santa Claus. It’s still a fine piece of writing. Read it with your kids.

Merry Christmas!

FreakyFriday: Weird of the Day – Black Friday Gets Freaky

By: iCopywriter blogger Alex Dalenberg

Is there a freakier Friday than Black Friday? This blogger is tucking into the leftover sweet potatoes and apple pie and skipping out on the Super Bowl of shopping. So far, it’s looking more and more like I made a good decision.

ABC News has a good rundown of the chaos thus far. Some of the lowlights:

  • 71-year-old man arrested in a Walmart parking lot in Covington, Wash., for vehicular assault. He ran over two people with his SUV.
  • In San Antonio, a shopper pulled a gun on a man who cut in line outside a Sears.
  • Five men assaulted and robbed a 14-year-old boy outside of a Bed Bath and Beyond early this morning in Baltimore.
  • And, in Massachusetts, a man scored a big-screen TV, but left his two-year-old son at a Kmart.

Also, the Los Angeles Times reports that there was a small earthquake in New Jersey, but thankfully no injuries.

Of course, the funny part is that Black Friday may not even offer best deals of the year outside of a few limited doorbusters that the big-box stores use as loss leaders. Fox Business reports that, at least in 2011, Black Friday was actually one of the worst days of the year for a snagging good deal. And Decide.com, a Seattle-based price tracking website that also attempts to predict whether an item will go up or down in price, says that the best deals of the holiday season are actually yet to come.

As consumers are armed with more and more information, it’s worth asking how long traditions like Black Friday can hold up. Sure, there’s a certain sport to Black Friday that has its own unique appeal, but for today I’m perfectly content typing away here at home over some cold turkey.

But as an alternative, I’d like to suggest events like Small Business Saturday as well as other local shopping events being promoted by smaller retailers and businesses. It’s a good way to keep a few dollars in the community and find some great new stores outside the usual mega-retailers.

And, of course, a belated Happy Thanksgiving from the team here at iCopywriter. Whether you’re a Black Friday warrior or spent the day sleeping in, have a happy and safe holiday season!

Did you hit the stores today? We’d love to hear from you…

Photo Credit: Robert Banh