Monday Must-Reads

OK, iCopyInsiders, it’s all business this Monday. We’ve pulled together some pretty serious SEO reads for you to dig into this week.

Ah, who am I kidding? Before we begin, here is a cat watching the snowfall during the big blizzard the Northeast had over the weekend. And here is a snowy pup. Hat tip to Buzzfeed (who else?).

Also, watch a cool time-lapse video of the snowfall in Connecticut.

With that out of the way, we can move on to the weekly avalanche of search and marketing resources.

  1. Auto blog Jalopnik reports that the big car dealers are turning to SEO to move vehicles off their lots. But not everybody agrees on whether this is a good strategy or not, at least in terms of the specifics of the auto industry.
  2. Only 2 percent of Web users have signed up for a Vine account, but that doesn’t mean brands aren’t rushing to make use of the micro-video sharing site. SmartBlog has a handy guide for using Vine for content marketing. On a personal note, I enjoy Vine – and I’ve written as much on this site – but I would like to see a more robust user base. My gut says that Vine will continue to grow, but it may take some time.
  3. Via Search Engine Watch, online newsrooms are finally getting savvy to SEO, but the secret is in synergy between the PR types and the SEO team. Not to belabor the point, but good content leads to hits.
  4. Seems like I’m seeing more of these mega tip sheets on the blog circuit these days. Here is one from HubSpot: 101 ways to make people hate your marketing. Worth a skim. Don’t annoy people, basically.
  5. Lest you forget that Google Author Rank is shaking up the online search scene, here is CopyBlogger arguing that the late, great gonzo journalist Hunter S. Thompson would have been a huge fan.