Monday Must-Reads

It’s Monday, iCopyInsiders. And not the awesome, federal holiday kind. As you shake off the cobwebs and welcome an actual five-day workweek, here are some good reads to get your brain going.

  1. Freaked out by changes to Google’s search algorithms? MediaPost says, “Don’t be.” Check out this rundown on what recent changes mean for marketers in terms of search engine optimization.
  2. Because we’re all about search, here’s a smart post from SmartBlog that breaks down how social media affects search rankings. There’s a lot of debate about social media ROI, but don’t forget that it ties into your broader Web presence in surprising ways. Don’t neglect it.
  3. For our freelance and indie workforce friends looking to improve their business, here is a neat list of must-read books from FreelanceSwitch, including several Web marketing resources.
  4. For Google geeks, here’s an interesting profile of Jeff Dean, one of the company’s tech wunderkinds, on Slate. It’s part of Slate’s new series called Doers: People who accomplish great things, and how they do it.
  5. You Only Live Once, or at least that’s what Instagram and Twitter tell me. If you’re not familiar with the #yolo meme – and even if you are – check out this awesome primer from Know Your Meme and then watch the latest SNL Digital Short.