Not to offend, really. We get asked some very good questions on SEO copywriting and felt that we should just give answer them to for our website visitors:
1. What keyword density do you need to write at to gain rankings?
Answer – Don’t worry about keyword density. Sure, you want the keyword you are going after in your content, but don’t stuff it in there abnormally. If Google can’t doesn’t see it now immediately, they will when as their semantics engine gets better.
2. How many words does an article need to be to gain value:
Answer – We think that anything over 100 words is good, but the more the merrier.
3. How much different does an article need to be to be considered unique?
Answer – No really good answer to this, however, if you are going to be referencing a story or facts about something else out on the web, I would try to add at least 50% new content to the story.
4. How often does one need to add content?
Answer – If you are after mid-level competitive keywords, I would try for 1-2 new pieces of content a week. If you are after a competitive key term such as “‘health insurance”’ or something like that, I would go after a page of content a day.
5. Duplicate content and black listing. Do I get black listed for having duplicate content?
Answer – Absolutely not. This is a huge myth with SEO copywriting. Duplicate content won’t hurt you—i, it just wont help you. There are many sites that share the same products, news sources, etc. and would all be in danger if Google wanted to black list all websites with duplicate content.
