Monday Must-Reads – 3.11.13

Spring is almost here – a fact you are no doubt aware of as you groggily make your way through today, deprived of a precious hour of sleep thanks to the arrival of Daylight Savings Time.

Unless, of course, you’re from a non-observant state, such as those laid-back Hawaiians or cantankerous Arizonans, who, as we all know, don’t really care what the other 49 states think of them.

But shake off the cobwebs, because here are this week’s must-reads.

  1. Scientific American gets to the bottom of the Daylight Savings shenanigans. Cows give less milk, workplace accidents go up and all kinds of other observable grumpiness ensues, all because we set our clocks forward.
  2. ClickZ blog names Taco Bell the champion of social buzz this week with its new Cool Ranch Taco. But really, did you expect anything less?
  3. I just spent a slushy weekend in Boston posting dozens of pictures of buildings and food to Instagram, but Entrepreneur has some more lucrative uses for the photo-sharing app. Check out their marketer’s guide to Instagram.
  4. Speaking of the social Web, odds are, if you’re a social media marketer, you’re using it to keep your finger on the chatter surrounding your business. But your social spying has not gone unnoticed. eMarketer reports that new research shows that users are aware that businesses are monitoring their online conversations.
  5. On the more traditional, inbound side of things, Duct Tape Marketing blog gives some good pointers for how to increase sales leads through your website.

 

Monday Must-Reads

Happy Monday, iCopyInsiders. Ready for another week at the office?

Of course, I use the term “office” loosely. I imagine that – for many of our writers and clients – the office is wherever we make it. I like cafés as much as the next blogger, but I tend to stick to the nook in my apartment where I’ve set up shop.

I’ve got my headset, French press, WiFi, plenty of peace and quiet to write and a decent sixth-story view of Brooklyn, complete with a giant tree so I can tell the season. When the leaves turn green, I will finally go outside.

I bring all this up because telecommuting is suddenly the subject of surprisingly intense debate, with Marissa Mayer, CEO of Yahoo!, axing work-from-home as an option for the tech company’s employees.

Which brings us to Item No. 1 on the weekly reading list.

  1. Where do you stand on telecommuting? Slate offers both sides of the debate. Tech columnist Farhad Manjoo writes that work-from-home is awesome. Katie Roiphe begs to differ.
  2. On to a topic only slightly less controversial: social media and ROI. eMarketer reports on a recent study showing that Twitter generates the most leads for small to mid-sized businesses, while Facebook generates more traffic. Social media itself only accounted for 5 percent of sales leads in the survey of 500 businesses.
  3. In other social news, this via The New York Times, Facebook is set to display targeted ads around the Web with its acquisition of Microsoft’s Atlas Advertising Suite.
  4. Of course, our passion here at iCopywriter is organic search, so if you need a refresher, this column in Entrepreneur has five simple strategies that just about anyone can use to improve their SEO. It’s a good primer for SEO newbies.
  5. And, finally, the Girl Scouts of America has pulled the plug on the ecommerce ambitions of reality television star Alana Thompson – known as Honey Boo Boo – saying she can’t sell the cookies over Facebook because it defeats the purpose of selling the cookies.

Other than dispensing tasty treats, the cookie program is meant to help young women gain confidence and business skills. I’m sold. Now, where can I find some Tagalongs?

That might be worth leaving the office for.

 

Monday Must-Reads

Happy Monday, iCopyInsiders. I attempted to avoid the Oscars last night by catching the Nets game at a local sports bar, but, lo and behold, I ended up un-ironically watching them anyway. Which brings us to our first pick of the week.

The envelope, please …

  1. Google, it turns out, did better at predicting the Oscars than this year’s flu season, calling it for Argo. Slightly less interestingly, Google also tracked the search patterns during last night’s awards ceremony and, lo and behold, the winners got the most search traffic.

    Now, on to the serious stuff.

  2. Copyblogger continues to beat the drum for Google+ and Google Authorship with a very comprehensive guide on using the service to improve your online authority.
  3. Have you signed up for Mailbox yet? CBS MoneyWatch has a preview of the app, which is supposed to solve all of our inbox problems.
  4. We’re two years into Google Panda. The blog Search Engine Land breaks down the legacy of Google’s infamous algorithm update.
  5. Here’s an inside look at what it’s like to actually use Google’s new wearable display, Google Glass. Like what you see? All you need to do is round up $1,500 for a pair. Oh, and get on Google’s exclusive distribution list.

Monday Must-Reads

Happy Presidents’ Day, iCopyInsiders.

I guess the foremost question on my mind is what Sasha and Malia Obama got their dad for his special day. In this case, a quick Web search wasn’t much help in digging up a good answer. Let me know if you find anything; I feel like somebody at least got him a tie.

However, I did find this interesting slideshow of Presidential gifts by The New Yorker.

The second thing on my mind this very Presidential Monday is the importance of social media and search rankings, which is how we’re starting off this week’s edition of Monday Must-Reads.

  1. AdAge charts how Facebook Graph Search will make it easier to measure ROI on social media, with some tips for optimization. No cheats here. As the Web gets smarter, every search engine will attempt to measure and reward genuine engagement with business-created content.
  2. VentureBeat breaks down ComScore’s Digital Future report. Among the key takeaways: Google still dominates search, but Bing is making slow but sure progress. LinkedIn and Twitter are neck and neck for unique visitors.
  3. TechCrunch picks this up from the ComScore report: 3 in 10 paid advertisements are never seen by customers. Considering that 5.3 trillion ads were shown in 2012, that’s a lot of ads that never saw the whites of a customer’s eyes. Don’t neglect your organic search marketing, folks! Connect with the people who are actually trying to find you.
  4. I have a few blogs I try to keep regularly updated – not to mention my workload as a freelancer – so trust me, I get that keeping content updated is a daily struggle. MarketingProfs has some helpful tips on how to build content marketing into a business routine. Routine, I would say, is the keyword.
  5. Also on the content side, Reputation Capital presents an interesting roundup of startup founders talking about the value of blogging. They ask a good question: Is it right for every business.
  6. Props to CNET for finding this: Harlem Shake Roulette. You’re welcome.

 

Monday Must-Reads

OK, iCopyInsiders, it’s all business this Monday. We’ve pulled together some pretty serious SEO reads for you to dig into this week.

Ah, who am I kidding? Before we begin, here is a cat watching the snowfall during the big blizzard the Northeast had over the weekend. And here is a snowy pup. Hat tip to Buzzfeed (who else?).

Also, watch a cool time-lapse video of the snowfall in Connecticut.

With that out of the way, we can move on to the weekly avalanche of search and marketing resources.

  1. Auto blog Jalopnik reports that the big car dealers are turning to SEO to move vehicles off their lots. But not everybody agrees on whether this is a good strategy or not, at least in terms of the specifics of the auto industry.
  2. Only 2 percent of Web users have signed up for a Vine account, but that doesn’t mean brands aren’t rushing to make use of the micro-video sharing site. SmartBlog has a handy guide for using Vine for content marketing. On a personal note, I enjoy Vine – and I’ve written as much on this site – but I would like to see a more robust user base. My gut says that Vine will continue to grow, but it may take some time.
  3. Via Search Engine Watch, online newsrooms are finally getting savvy to SEO, but the secret is in synergy between the PR types and the SEO team. Not to belabor the point, but good content leads to hits.
  4. Seems like I’m seeing more of these mega tip sheets on the blog circuit these days. Here is one from HubSpot: 101 ways to make people hate your marketing. Worth a skim. Don’t annoy people, basically.
  5. Lest you forget that Google Author Rank is shaking up the online search scene, here is CopyBlogger arguing that the late, great gonzo journalist Hunter S. Thompson would have been a huge fan.

Monday Must-Reads: Super Bowl Hangover Edition

How are we feeling today, iCopyInsiders? Super Bowl Sunday may be an unofficial national holiday, but it’s no three-day weekend. Not that we don’t treat it like one. So let’s get Monday started with some postgame brain food.

First, let’s deal with that headache.

  • If you’re looking for ways to motivate your hungover employees, Inc.com has put together the ultimate guide. For good reason, too; Jacksonville Business Journal reports that up to $850 million will be lost in worker productivity today.
  • The International Business Times has a roundup of hangover cures.
  • If you’re feeling extra motivated, you can petition the White House to just go ahead and give us all the day off.

Feeling better? Now, onto the business end of things. We’ll start with more football, because, hey, the Super Bowl is also the championship of marketing.

  1. USA Today breaks down how the big game played out on the Web and social media. Not surprisingly, Beyoncé and the Superdome blackout ate up most of the social bandwidth.
  2. Major events like the Super Bowl rarely go off script – except, of course, for the game itself – but when the power went out in half the Superdome, socially savvy marketers were quick to shine the light on their own brands. Oreo takes the prize here, with a blackout-themed advertisement that quickly went viral. Well played, Oreo.
  3. In non-Beyoncé, non-cookie related news, here is an article from Ad Age about how Facebook plans to take on Google’s dominance in the search market with its social graph. I’m not sold on social graph, but marketers should keep an eye on this.
  4. Search Engine Journal advises businesses on how to improve a website’s bounce rate. Remember, your website isn’t much good if users don’t stick around.
  5. This one is via the ClickZ marketing blog. Google has been plugging its universal analytics that aim to give marketers an accurate picture of site performance across platformsinflatable tunnels.

 

Monday Must-Reads

It’s Monday, iCopyInsiders. And not the awesome, federal holiday kind. As you shake off the cobwebs and welcome an actual five-day workweek, here are some good reads to get your brain going.

  1. Freaked out by changes to Google’s search algorithms? MediaPost says, “Don’t be.” Check out this rundown on what recent changes mean for marketers in terms of search engine optimization.
  2. Because we’re all about search, here’s a smart post from SmartBlog that breaks down how social media affects search rankings. There’s a lot of debate about social media ROI, but don’t forget that it ties into your broader Web presence in surprising ways. Don’t neglect it.
  3. For our freelance and indie workforce friends looking to improve their business, here is a neat list of must-read books from FreelanceSwitch, including several Web marketing resources.
  4. For Google geeks, here’s an interesting profile of Jeff Dean, one of the company’s tech wunderkinds, on Slate. It’s part of Slate’s new series called Doers: People who accomplish great things, and how they do it.
  5. You Only Live Once, or at least that’s what Instagram and Twitter tell me. If you’re not familiar with the #yolo meme – and even if you are – check out this awesome primer from Know Your Meme and then watch the latest SNL Digital Short.

Monday Must-Reads

By: iCopywriter Blogger Alex Dalenberg

Happy Monday, iCopyInsiders. I hope you’re enjoying the long weekend. Of course, if you find yourself behind a laptop, tablet, smartphone or other glowing rectangle today, we’ve got you covered with our weekly reading list.

If you’re attending an Inaugural Ball tonight, you may even think about asking your social media butler to retweet a few of them.

Without further adieu, check out these SEO and copywriting links.

1. We harp on it a lot, but if you want further evidence that social content is becoming more and more relevant to search, HubSpot has a good article about how Bing is adding more Facebook content to its search results.

In other words, it’s a good time to clean up that company Facebook page.

2. Maybe I’m in a social media mood today, but I also liked this piece from Entrepreneur about how to optimize your LinkedIn profile for search. You’ve got expertise, but can the people who need it find you online?

3. I initially chuckled at this new series from Copyblogger called The Writer Files, which will feature regular interviews with some of the Web’s foremost content producers. I mean, we’re not exactly The Lives of the Poets. But it’s actually an interesting window into what kind of workflow some of the Web’s best bloggers use.

4. I guess we have to give a nod to mighty Google because this is an SEO blog. Here’s an interesting piece from Slate about how the company keeps its employees happy with the world’s most sophisticated HR department.

5. Finally, Martin Luther King, Jr. Day is more than a lazy Monday. I recommend reading (or rereading) Dr. King’s Letter from a Birmingham Jail or the text of his immortal I Have a Dream speech. His words remain powerful, inspiring and even revolutionary.

 

Monday Must-Reads

By: iCopywriter Blogger Alex Dalenberg

Happy Monday, friends. Now that you’re adequately caffeinated, it’s time for your weekly serving of brain food. This week’s Web roundup features the usual brew of the best SEO, social media and content conversations, plus the Monopoly guy getting ready to lay off his iron (or maybe the wheelbarrow).

1. Digital Journal asks some good questions about the future of SEO. Hint: Unique content is going to be as important as ever.

2. Even if you’re hiring an outside firm like iCopywriter, it’s worth knowing the nuts and bolts of search engine optimization. The ever-reliable Search Engine Journal has a good breakdown of online SEO resources for beginners.

3. On the social side, Pinterest isn’t just the land of cupcakes and tea cozies (although you can still find a lot of them there). If you’re interested in what the service can do for your company, check out HubSpot’s marketer’s guide as well as SmartBlog’s primer on Pinterest for business.

4. Fast Company has one of my favorite business articles of the week, about Dropbox employees taking a hike. Literally.

5. What do you think about this promotion? Hasbro is sending one of its iconic Monopoly tokens to jail for good, and it’s asking users to pick which game piece will get the boot. The boot, perhaps?

 

Monday Must-Reads

By: iCopywriter Blogger Alex Dalenberg

Everybody shake off the holiday hangover? At least for me, the second week of January is when the year really feels like it’s getting underway (although, if you need a break, there is always football).

So, to get your brain revved up and back in the swing of things, here are five great reads out of the world of SEO, copywriting and one just for fun.

1. We’ve touched on some of these in the past, but there are some good reminders in this Entrepreneur piece about the five deadly sins of SEO and online marketing.

2. Does your website load quickly? It’s pretty important. Search Engine Journal explains why in this article about load speed.

3. Persuasive writing is the cornerstone of good copywriting. Copyblogger breaks down the five most persuasive words in the English language.

4. Cursive writing is becoming obsolete. Will we miss it?

5. We’re linking to this story on the Great Canadian Maple Syrup Heist on Businessweek for its amazing headline and because we love syrup.

Happy Monday and happy reading!