Monday Must-Reads

By: iCopywriter Blogger Alex Dalenberg

Happy Monday, iCopyInsiders. I hope you’re enjoying the long weekend. Of course, if you find yourself behind a laptop, tablet, smartphone or other glowing rectangle today, we’ve got you covered with our weekly reading list.

If you’re attending an Inaugural Ball tonight, you may even think about asking your social media butler to retweet a few of them.

Without further adieu, check out these SEO and copywriting links.

1. We harp on it a lot, but if you want further evidence that social content is becoming more and more relevant to search, HubSpot has a good article about how Bing is adding more Facebook content to its search results.

In other words, it’s a good time to clean up that company Facebook page.

2. Maybe I’m in a social media mood today, but I also liked this piece from Entrepreneur about how to optimize your LinkedIn profile for search. You’ve got expertise, but can the people who need it find you online?

3. I initially chuckled at this new series from Copyblogger called The Writer Files, which will feature regular interviews with some of the Web’s foremost content producers. I mean, we’re not exactly The Lives of the Poets. But it’s actually an interesting window into what kind of workflow some of the Web’s best bloggers use.

4. I guess we have to give a nod to mighty Google because this is an SEO blog. Here’s an interesting piece from Slate about how the company keeps its employees happy with the world’s most sophisticated HR department.

5. Finally, Martin Luther King, Jr. Day is more than a lazy Monday. I recommend reading (or rereading) Dr. King’s Letter from a Birmingham Jail or the text of his immortal I Have a Dream speech. His words remain powerful, inspiring and even revolutionary.

 

FreakyFriday: Weird of the Day – Let the Strangeness That is the Presidential Inauguration Commence

By: iCopywriter Blogger Alex Dalenberg

Regardless of your politics, mega-events like next week’s Presidential Inauguration tend to bring out the weird. At its noblest, the inauguration is an inspiring symbol of the grandeur of the Republic and the peaceful transition of power from one administration to the next.

But lest we forget, it’s also a giant party. Drunken revelers famously trashed the White House at Andrew Jackson’s, although history has long forgotten who committed the first presidential party foul. For real history geeks, the Senate website has a good rundown of inaugural highlights. My favorite so far: President John Quincy Adams’ precedent-setting decision to wear long trousers rather than knee breeches to his 1825 inauguration.

This year, of course, features its own quirks. Salon has a good slideshow of the most random inaugural souvenirs, including your very own inaugural dog sweater. In more urgent news, there is a looming shortage of Port-A-Potties for this year’s festivities.

And here we were thinking the Fiscal Cliff was a crisis.

But the winner for inaugural weirdness goes hands down to Victoria Devine, who is pioneering the job of social media butler as part of a lavish hotel inauguration package. The job is what you might expect. Devine tweets, sends Facebook updates and Instagrams the entire weekend – although hopefully no anguished statuses about searching the National Mall for a Port-A-Potty.

Although, come to think of it, that’s not a bad opportunity for crowdsourcing. Or maybe some kind of geo-tagging app.

Startup wizards, you know what to do.

Have you checked out iCopywriter lately?

Photo Credit: joewcampbell

 

Monday Must-Reads

By: iCopywriter Blogger Alex Dalenberg

Everybody shake off the holiday hangover? At least for me, the second week of January is when the year really feels like it’s getting underway (although, if you need a break, there is always football).

So, to get your brain revved up and back in the swing of things, here are five great reads out of the world of SEO, copywriting and one just for fun.

1. We’ve touched on some of these in the past, but there are some good reminders in this Entrepreneur piece about the five deadly sins of SEO and online marketing.

2. Does your website load quickly? It’s pretty important. Search Engine Journal explains why in this article about load speed.

3. Persuasive writing is the cornerstone of good copywriting. Copyblogger breaks down the five most persuasive words in the English language.

4. Cursive writing is becoming obsolete. Will we miss it?

5. We’re linking to this story on the Great Canadian Maple Syrup Heist on Businessweek for its amazing headline and because we love syrup.

Happy Monday and happy reading!

FreakyFriday: Weird of the Day – Google Chairman Reportedly to Visit the Hermit Kingdom

By: iCopywriter Blogger Alex Dalenberg

This week, we take you to a land where search engine optimization is nonexistent, but if it did exist, would probably land you in prison: The Democratic People’s Republic of Korea, better known to the world as North Korea.

The regime is, of course, seen as one of the most repressive in the world. Watch the VICE Guide to North Korea or the Sundance film selection Kimjongilia. Harrowing, bizarre and tragic stuff. Web access is limited to only a few dozen elite families, while the rest of the country’s computers operate on a closed, heavily monitored Intranet.

So, heads naturally turned when it leaked to the Associated Press that Google executive chairman Eric Schmidt will be visiting the Hermit Kingdom as part of a humanitarian mission. And the U.S. State Department is not happy, especially given recent tensions with the nation over a December rocket launch.

It’s a tale of tech intrigue if ever there was one. The visit is being kept under wraps – the U.S. has no formal relations with North Korea – leaving most to speculate what the Google chairman will be doing in North Korea. According to the AP, it likely won’t be talk about search, or even business, but possibly information technology. Kim Jong-un is reportedly making a push to modernize the nation’s technology infrastructure.

What that would look like – if it could ever happen, as North Korea is currently constituted – is a question I’ll leave to the experts.

Google isn’t commenting – implying that any such visit, if it happened, would be personal travel. But the leader of the world’s most visible search company landing in the world’s most technologically isolated nation is a significant event. Technology has the power to open governments and give voice to the voiceless, but it can just as easily be used to monitor, harass and persecute.

Let’s hope Mr. Schmidt takes Google’s code of conduct to heart.

Monday Must-Reads: New Year’s Eve Edition

By: iCopywriter Blogger Alex Dalenberg

As Bill Murray once said in Ghostbusters 2 – the best or worst New Year’s film ever made, depending on whether you are 13 years old or 30 – “Happy New Year!

While you’re sitting around waiting for the ball to drop, or to be fashionably late to that big New Year’s gala, here is this week’s roundup of SEO reads and other interesting links.

1. Solid advice from Search Engine Watch – which you should bookmark anyway – detailing how 2013 will be the year of marketing integration.

2. This article from tech blog The Next Web is perhaps more appropriate for a FreakyFriday post. Chinese search firm Baidu is testing a facial recognition search engine.

3. If it hasn’t already, 2013 is going to be the year your business gets cozy with content marketing. Here’s a good piece from Mashable about how SEO fits into the content marketing equation.

4. If you’re making New Year’s resolutions, Forbes has some tips for you on how to be more successful.

5. And, as you fill up the Web with all that great business content, make sure you’re thinking about who actually owns it. As The New York Times points out, confusion abounds.

Monday Must-Reads…

By: iCopywriter Blogger Alex Dalenberg

Welcome to a new week, iCopyInsider readers. That means it’s time for our second edition of Monday Must-Reads, in which we round up some of the best links related to search, copywriting, social media and more.

Did you find last week’s reads interesting or helpful? Let us know.

We’re seeing lots of retrospectives as we approach the New Year, but check out this week’s No. 1 especially. You won’t regret it.

1. This is more of a must-watch. But anybody who uses the Web needs to check out Google Zeitgeist 2012 for the ultimate recap of the year online.

2. In industry news, slowly, but surely, Google continues to creep up on 70 percent market share for search via Search Engine Watch.

3. Emails are content, too – not just what goes on your website. Sales and email app Tout is out with a good guide on how to write kickass sales emails. 

4. Is your business overdoing it on social media? Update overload remains brands’ biggest social danger via eMarketer.com

5. It’s not just for hipsters anymore. The New York Times has a cool story on how businesses are using Instagram.

 

 

3 Reasons You Need a Blog (and Why Fresh Blog Content Matters)

By: iCopywriter

You’ve probably already been told that your company, whether it cleans carpets, prepares taxes or trains sea lions, needs a blog. Maybe you’ve even got one – complete with content as old as the Internet itself. In which case, of course, the blog is all but useless. In fact, it’s probably even hurting your site rankings.

Having a company blog is important, but it’s not enough. In addition to just having a blog, you must maintain it, with fresh, relevant and lively content posted on a regular publishing schedule.

To find out just how important fresh blog content is, we checked in with our go-to SEO experts at one of our favorite performance Internet marketing and advertising companies, LSF Interactive, to see what they had to say.

Said Hamaid, LSF’s Senior Project Manager for SEO notes, “The time and age where content was just another instrument to improve rankings through repeated submissions is long gone. The search engines have gotten smarter and today, only unique content prevails. Unique quality content is not only good for search engines, but it’s also good for users. Content must be seen as way to captivate and convert your visitors more than a tool to rank.”

Still not convinced? Here are three more reasons you need a company blog, and more importantly, fresh content posted to it.

  1. Interaction With Readers. Everyone knows that the best part of a juicy blog post is the comments section. Whether your posts are stirring up controversy or answering questions about your industry, a blog is a great place not just to talk to customers, but to get them to talk back. And the way to achieve that wonderful back-and-forth is to give your blog readers new, compelling content that they can interact with and comment on regularly. LSF’s Director of Social Media, Fumi Matsubara, gives us the low down: “A regular publishing schedule turns readers into loyal readers.” The least you can do is give those loyal readers something new to share and respond to!
  2. Opportunity to Share What Your Business Does Best. A blog is simply the best way to share the collective wisdom of your company or organization with the customers you serve. From tips on how to care for pets at home from a veterinary office, to fashion advice from a local boutique, there are so many skills, insider tricks and tidbits of wisdom your business has to offer. Regularly producing fresh blog content is the perfect way to get that information into the hands of consumers, and to have them remember your business’ name and function.
  3. Search Engine Rankings Boost. From an SEO standpoint, regularly generating new blog content is simply a must. Notes Matsubara: “Publishing new content on regular basis will help increase the ranking of your website that the blog is attached to. (Meaning, the blog needs to be located at your domain, not on a third-party URL). This is primarily due to the search engine seeing that the blog’s URL is indexing the same as the main website, and associate(ing) the two together. The majority of websites are static, meaning they are not updated regularly. If you think from that perspective, updating your blog, even once a week, can improve your website’s ranking.”

So what are you waiting for? Dust off that old company blog and breathe some life back into it! Your search rankings and, most importantly, your loyal customers will be the better for it.

Need help? We’ve got you covered…iCopywriter’s seasoned bloggers and project managers can help you with everything from brainstorming and researching topics, to creating and managing your publishing schedules, to writing and editing your copy. We’ll even write a free sample blog for you.

Have you checked out iCopywriter.com lately?