5 Ways to Increase Customer Engagement through Wicked Content

You.

You are your best brand, your greatest advocate and your own specialized expert. In a world where technology is moving forward at exponential speeds, notice how often the success pendulum now swings the other way – old school is becoming new school.

Eric Schmidt, Executive Chairman at Google, has said that the amount of content we’re producing in this day and age is essentially replicating everything we’ve ever created around the world since the beginning of mankind … every 48 hours.

While we live amidst innovative social media and technological tools designed to facilitate genuine connection, many individuals are still yearning to be seen, to be heard and most importantly, to be valued.

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Monday Must-Reads

Happy Monday, iCopyInsiders. I attempted to avoid the Oscars last night by catching the Nets game at a local sports bar, but, lo and behold, I ended up un-ironically watching them anyway. Which brings us to our first pick of the week.

The envelope, please …

  1. Google, it turns out, did better at predicting the Oscars than this year’s flu season, calling it for Argo. Slightly less interestingly, Google also tracked the search patterns during last night’s awards ceremony and, lo and behold, the winners got the most search traffic.

    Now, on to the serious stuff.

  2. Copyblogger continues to beat the drum for Google+ and Google Authorship with a very comprehensive guide on using the service to improve your online authority.
  3. Have you signed up for Mailbox yet? CBS MoneyWatch has a preview of the app, which is supposed to solve all of our inbox problems.
  4. We’re two years into Google Panda. The blog Search Engine Land breaks down the legacy of Google’s infamous algorithm update.
  5. Here’s an inside look at what it’s like to actually use Google’s new wearable display, Google Glass. Like what you see? All you need to do is round up $1,500 for a pair. Oh, and get on Google’s exclusive distribution list.

Monday Must-Reads: Super Bowl Hangover Edition

How are we feeling today, iCopyInsiders? Super Bowl Sunday may be an unofficial national holiday, but it’s no three-day weekend. Not that we don’t treat it like one. So let’s get Monday started with some postgame brain food.

First, let’s deal with that headache.

  • If you’re looking for ways to motivate your hungover employees, Inc.com has put together the ultimate guide. For good reason, too; Jacksonville Business Journal reports that up to $850 million will be lost in worker productivity today.
  • The International Business Times has a roundup of hangover cures.
  • If you’re feeling extra motivated, you can petition the White House to just go ahead and give us all the day off.

Feeling better? Now, onto the business end of things. We’ll start with more football, because, hey, the Super Bowl is also the championship of marketing.

  1. USA Today breaks down how the big game played out on the Web and social media. Not surprisingly, Beyoncé and the Superdome blackout ate up most of the social bandwidth.
  2. Major events like the Super Bowl rarely go off script – except, of course, for the game itself – but when the power went out in half the Superdome, socially savvy marketers were quick to shine the light on their own brands. Oreo takes the prize here, with a blackout-themed advertisement that quickly went viral. Well played, Oreo.
  3. In non-Beyoncé, non-cookie related news, here is an article from Ad Age about how Facebook plans to take on Google’s dominance in the search market with its social graph. I’m not sold on social graph, but marketers should keep an eye on this.
  4. Search Engine Journal advises businesses on how to improve a website’s bounce rate. Remember, your website isn’t much good if users don’t stick around.
  5. This one is via the ClickZ marketing blog. Google has been plugging its universal analytics that aim to give marketers an accurate picture of site performance across platformsinflatable tunnels.