Content marketing has been part of the online landscape for years, but until recently, it wasn’t exactly a hot topic. This started to shift in 2013, though, with content marketing becoming increasingly essential to the survival of brands in the online space. Now that 2014 is underway, the content marketing experts are making their predictions. Here are a few worth paying attention to:
Content Quality over Quantity
Content marketers should embrace higher-quality content as opposed to larger quantities of it in 2014, according to Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. It’s time to take a more strategic approach to the marketing efforts designed to drive sales and lead acquisitions. “We’ll see brand marketers create content brands designed to build subscription-based relationships with a loyal audience,” says Davis. “Subscriptions that demand higher-quality content, delivered consistently and shared widely.”
Content Marketing Hits the Big Leagues
Dennis Shiao, Director of Product Marketing at DNN, predicts that larger SEO firms will start focusing more on content marketing practices, according to Website Magazine. Not only did “interest in content marketing sizzle in 2013,” according to Shiao, but new factors such as Google’s Hummingbird and “in-depth articles” updates are making big waves. Content needs to be quality and it needs to be in-depth, which is something large SEO firms simply can’t ignore.
Smaller Will Be Bigger in 2014
It looks like smaller chunks of content are becoming a bigger trend as we continue moving into 2014. Mark W. Schaefer, author of Return on Influence, reports that smaller chunks of content can move through the limited “pipeline” of human brain cells more quickly, and are more likely to stick. “This would explain ideas like Vine (6-second videos), infographics, and even Pinterest, which is simply easy on the eyes without a lot of processing,” says Schaefer.
Translated Content in the Spotlight
Val Swisher, CEO of Content Rules, Inc., predicts a sizeable increase in the need for translated content in 2014, according to the Content Marketing Institute. “More customers are translating more content into more languages all the time,” says Swisher. “It is no longer acceptable to reach international markets with an English-only strategy.”
These are just a few of the biggest content marketing predictions to keep your eye out for in 2014. What are your predictions or insights? Feel free to share your thoughts. Also, stay tuned for our next post on the 2014 predictions for mobile marketing.