What is B2B versus B2C? And has the line between the two blurred?
Some of us are doing business differently these days. And because of this, we’re standing apart from the crowds. It’s not just that timeframes from thought to launch have shortened or that interactions have become more transparent; there’s also a marketing push that demonstrates how many of us are returning to key and core values of doing good in this world. We’re looking for genuine voices, integrity and innovation that move toward more conscious contributions for the greater good.
Because of this, traditional means of creating distinctive messaging for B2B (business-to-business) and B2C (business-to-consumer) audiences have begun to shift toward a style of communication that focuses on person-to-person above anything else. No matter how large an organization becomes, every team is still comprised of individuals who have feelings and perceptions, which often prove to be subjective.
Start by understanding what audience you’re aiming to reach to adjust the tone and subject matter accordingly. From there, create with authenticity and focus less on pushing sales than fostering value-added relationships. By sharing your perspectives and expert advice, you are actively helping to foster long-term outcomes.